Incorporating Legislative Effectiveness into Nonmarket Strategy: The Case of Financial Services Reform and the Great Recession Mar 02, 2015 By Craig VoldenAlan E. Wiseman Incorporating Legislative Effectiveness into Nonmarket Strategy: The Case of Financial Services Reform and the Great Recession Incorporating Legislative Effectiveness into Nonmarket Strategy: The Case of Financial Services Reform and the Great Recession The field of nonmarket strategy has expanded rapidly over the past 20 years to provide theoretical and practical guidance for managers seeking to influence policymaking. Much of this scholarship has built directly on spatial and “pivotal politics” models of lawmaking. While extremely helpful at identifying crucial targets for lobbying, these models treat all policymakers as identical in their abilities to advance legislative agenda items through various policymaking hurdles. We build upon these earlier models, but include policymakers who vary in their relative effectiveness at advancing measures through the legislative process. We identify how the implications of our model deviate from those of conventional (pivotal politics) analyses. We then present an empirical strategy for identifying effective lawmakers in the United States Congress, and illustrate the utility of this approach for managers developing nonmarket strategies in legislative institutions, relying on the case of banking and financial services reforms between 2008 and 2011. Advances in Strategic Management Craig Volden Craig Volden is a professor of public policy and politics, with appointments in the Frank Batten School of Leadership and Public Policy and the Woodrow Wilson Department of Politics. He studies legislative politics and the interaction among political institutions, including within American federalism. Read full bio Alan E. Wiseman Related Content Craig Volden Spatial Models of Legislative Effectiveness Research Spatial models of policymaking have evolved from the median voter theorem through the inclusion of institutional considerations such as political parties, committees, and various voting and amendment rules. Such models, however, implicitly assume that no policy is more effective than another at solving public policy problems and that all proposers are equally capable of advancing proposals. Party Calls and Reelection in the US Senate Research Minozzi and Volden advance the idea that a substantial portion of partisan voting activity in Congress is a simple call to unity that is especially easily embraced by ideological extremists. If correct, Minozzi and Volden’s findings should extend from the House to the Senate, despite differences in institutional structures and in tools at the disposal of party leaders across the two chambers. Faculty Spotlight: Improving the Way We Make Laws, with Science News Batten Professor Craig Volden no longer designs spacecraft—instead, he’s engineering a metric to combat political gridlock. Volden: Experienced Staff Promote Effective Lawmaking News According to research from Batten's Center for Effective Lawmaking, retaining experienced legislative staff is crucial to Congress doing its job better. In an op-ed for The Hill, center co-directors Craig Volden and Alan E. Wiseman say that when it comes to congressional staff, we get what we pay for.